Going Live
May 5, 2009
We sent Drinking from a Cold Spring to the printer this afternoon. We are happy with the text and the cover. Everything looks good. We even had a copy-editor go through it one last time.
Now its time to start to get the word out to the world.
I put a “pre-order” page on my Yahoo Store, offering to have every copy pre-ordered before June 15th to be autographed by Erin. Erin wrote a Constant Contact update letting her readers know that she is publishing a book and encouraging them to pre-order.
She posted her CC into her blog, then put a link to her blog entry on her FaceBook page. I put an order now link on the home page of her website.
This is where the relationship Erin has built with her readers is really beginning to pay off. Our goal is to sell 100 books before the delivery date. That way we’ll be able to pay off the printing cost before our Credit Card is due to pay.
In the first 5 hours, her CC went out to 900 people. 100 have read it, 22 clicked the “buy now” link and 9 people bought a book. With multiple orders that makes 14 books sold in the first few hours. Seems good to me.
We’ll see how it goes from here.
