It used to be that when an artist asked me “what’s the best way to promote my opening?” We would have a discussion of press releases, postcards, email blasts, and phone calls. My answer was always the same, “What do you do? All of it.”. If you want to get the word out, it is incumbent upon you to use all the avenues available. If you don’t, and you don’t get the results you want, you don’t have to look any further for the cause.

Now there is the same issue with on-line marketing. You can post an announcement on your website, send out personal emails, make an event on FaceBook, and create a Constant Contact (or equivalent) newsletter. What do you do? All of it. Now we put the event on our website first, write a e-newsletter announcement second. Post the e-newsletter to our blog. Put an event announcement with a blog link in Face Book. And finally, start sending out personal emails to our close constituents and friends.

This is even before we start press releases, PSA’s, Postcards, and phone calls. Marketing is a lot of work, but the alternative, as far as I can see, is to get a job. If getting your work out to the public in a remunerative manner is important to you. You have to be prepared to do the work.